One story tells it best. Stanley Morison applied to be the typographical advisor at the Cambridge University Press. 
    “I understand, Mr. Morsion,” said the Chairman by way of opening the interview, “I understand that you would like to join us.” 

    “Only if you are interested in good printing," Morison replied, with what Crutchley describes as “that aggressiveness under examination which has never failed to obtain results.”

Hired!

Check the preferences of your internet browser. It might be set to Times New Roman! Stanley Morison's invisible influence is many places!